Tuesday 15 April 2008

Create a meme


This project was to create a 'meme' , so our group wanted to create a saying that people could use for when any situation went wrong. The phrase would have to induce a sense of calm, so that the person in the situation could recollect their thoughts to tackle the problem. We thought of the figure, Ray Mears - an expert in nature who is famous for surviving in any natural situation and overcoming any problem with the resources around him.

The phrase we created was:

"What would Ray Mears do?".

We demonstrated our idea through a presentation and typographical posters - with the situation being that a guy had caught himself in his zipper. He asks, "what would Ray Mears do?" and Ray Mears appears with a solution.









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